AllThings.bioPRO: citizen input in bioeconomy through innovative tools & engagement

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AllThings.bioPRO will create and implement a highly innovative gamification ecosystem combining a serious game, a smartphone app and on- and offline communication and engagement activities to enable citizens to provide direct input into the agenda of the bio-based industry. The project will apply a comprehensive participatory approach to engage citizens and all quadruple helix stakeholders in the co-design and co-creation of those innovative tools to raise awareness, support learning and gather citizen generated input and data.

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The project focusses on four themes closely related to everyday life: food packaging, fashion and textiles, kids and schools, and jobs and careers. These themes are central to the development of the gamification ecosystem and will guide an associated public communication campaign, building on the project 'BioCannDo'. AllThings.bioPRO is a project funded by the European Union’s Horizon 2020 Programme and runs for 3 years, from September 2020 until August 2023. More info on the project's general website.

 

Prospex Institute's Role

 

Prospex Institute develops an uptake strategy to identify target audiences for the game data insights. To establish close and interactive collaboration with bio-based industry players, civil society organisations and policymakers, PI engages with them through tailor-made Policy Labs in Brussels.

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Additionally, the AllThings.bioPRO roadshow is set up for bilateral, personal and in-depth engagement purposes at different stakeholders’ premises, to ensure that project results are relevant, of high quality and direct use. The goal is to enable the potential replication of outcomes within other contexts or settings.